The Design Delta设计三角洲

Product 23 · 电子烟 · 珠三角

Vapes电子烟

The delta's most dominant export, and its most legislated.

Shenzhen · Bao'anwhere it clusters
4 housesprofiled below
The atomisation corethe platform
Regulationthe only real gate
01 / The landscape

The landscape

Mechanically a vape is undemanding: a lithium cell, a heating element, a reservoir and a wick, an airflow sensor to detect a draw, and a small microcontroller to manage power and cut-off. Everything that distinguishes one from another sits in a single subassembly, the atomisation core, and specifically in the coil. The old architecture is a resistance wire through cotton, which is cheap and tastes different on the last puff than the first. The one that took the market is a ceramic heating element, where a metal film is bonded to a porous ceramic substrate: more even heat, far better resistance to dry hits, more consistent flavour across a pod's life, and less leakage. That ceramic core is the reference design in this category, and the company that industrialised it is the reason this page is about Shenzhen.

The structure here is the inverse of most of this atlas. Normally a hireable house sits beneath brands that are larger and better known. In vaping the manufacturer is the giant: Smoore, founded in Bao'an in 2006, is the world's largest independent maker of vaping devices and components, was the first vaping company to list in Hong Kong, and supplies the closed-pod systems sold under other people's names through its FEELM platform while running CCELL for cannabis oil hardware. Its customers include tobacco majors with a hundred times its brand recognition. Around it, in the same district, sit the brands that built the consumer categories: RELX in closed pods, iMiracle with Elf Bar in disposables, IVPS with SMOK in open systems.

What decides commercial outcomes here is not engineering at all. It is legislation, and this category is being legislated faster than any other in this guide. The United Kingdom banned single-use disposables outright from 1 June 2025 across all four nations, with retailers given from October 2024 to clear stock; rechargeable and refillable devices remain legal. Belgium became the first EU member state to ban disposables in January 2025 and has a statutory flavour ban scheduled for 2028. France followed in February 2025. At EU level the Tobacco Products Directive still sets the baseline of a 2ml tank, a 20mg/ml nicotine ceiling and notification six months before a product reaches market, while its successor, TPD3, remains in pre-drafting consultation and realistically takes effect no earlier than 2028. In the United States the Premarket Tobacco Product Application is a barrier few products have cleared.

Then there is a rule from outside tobacco law entirely, which may matter more than any of it. From 18 February 2027 the EU Battery Regulation requires portable batteries in products placed on the market to be removable and replaceable by an ordinary user, the same provision covered on the handheld fans page. A single-use device with a sealed, non-replaceable cell cannot satisfy that by definition. Whatever tobacco regulators decide, battery law alone points the entire category towards rechargeable hardware with replaceable pods. Anyone still tooling disposables for European markets is building for a window that is closing on a date already published. Note the domestic asymmetry too, because it explains a lot about how these houses are organised: China restricted flavoured products in its own market while its factories continued producing them for export.

For export, compliance is the product. Beyond CE, UKCA, FCC, RoHS and UN38.3 for the cell, every market has its own regime: TPD notification per member state with six months' lead, MHRA notification in the UK, PMTA authorisation in the United States, and an accelerating patchwork of national disposable and flavour bans that no single certificate covers. Practical diligence looks different here than elsewhere in this guide. Ask which specific SKUs hold live notifications in which markets, ask for batch-level traceability and independent nicotine content verification rather than a factory certificate of analysis, and ask directly what the supplier's roadmap looks like after February 2027. A house whose answer is a disposable catalogue is telling you it has not read the battery regulation.

02 / Solution houses

The solution houses

01

Smoore 思摩尔国际

Shenzhen · Bao'an

Founded 2006 and listed in Hong Kong as 06969 on 10 July 2020, the first vaping company to reach a public market, Smoore is the platform this category runs on. It is the world's largest independent manufacturer of vaping devices and components, built on ceramic atomisation: the FEELM line supplies closed-pod systems sold under other companies' brands, while CCELL serves cannabis oil hardware. Revenue reached 5.037 billion yuan in the first half of 2024, and in January 2026 it signed a three-year cell procurement framework with EVE Energy running to the end of 2028. The unusual thing about Smoore is that its own customers are frequently tobacco multinationals, which makes it the rare delta house with more technical leverage than the brands it serves.

  • 2006founded
  • Bao'an, Shenzhenbase
  • 06969.HKlisted
  • FEELM · CCELLplatforms
02

RELX 悦刻

Shenzhen

RLX Technology was founded in January 2018 and listed on the New York Stock Exchange as RLX, which makes it the most externally scrutinised company on this page and therefore the most legible. It designs its own closed-pod hardware in Shenzhen and runs what it describes as the first CNAS-standard laboratory operated by an independent e-cigarette brand, a detail worth noting because analytical capability is what regulators and importers increasingly ask about. Roughly 381 staff against 454 million dollars of trailing revenue tells you this is a brand and R&D operation rather than a factory. The house to study for how a Chinese vaping brand builds a compliance story rather than a price story.

  • Jan 2018founded
  • Shenzhenbase
  • NYSE: RLXlisted
  • CNAS labtesting
03

iMiracle Elf Bar

Shenzhen · Bao'an

Established in Bao'an in 2016, iMiracle Shenzhen launched Elf Bar in 2018 and turned the disposable into a global consumer phenomenon, to the point where the brand name became the generic term for the format in several markets. It is also the clearest illustration of the argument above: no house in this guide has more exposure to a single regulatory decision. The UK ban of June 2025, the Belgian and French bans before it, and the 2027 battery removability rule all land squarely on the architecture that made the company. Watch what it does next, because the migration path from disposable to rechargeable pod is the commercial question the whole category is currently answering.

  • 2016established
  • Bao'an, Shenzhenbase
  • Elf Bar 2018launched
  • Disposablesexposure
04

IVPS SMOK

Shenzhen

Shenzhen IVPS Technology has been building the SMOK range since 2010, which makes it the veteran here by some margin, and it sits at the opposite end of the category from the disposables. Open systems, refillable tanks, replaceable coils and user-serviceable mods aimed at people who choose their own hardware rather than buy a sealed object. That architecture was for years treated as the enthusiast niche while the money moved to single-use. It is now the architecture that satisfies the UK rules, survives the disposable bans, and complies with a removability requirement it was already meeting fifteen years before anyone legislated it. Worth a conversation for exactly that reason.

  • 2010founded
  • Shenzhenbase
  • Open systemsfocus
  • Refillable · serviceablearchitecture
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